News & Insights

Curated guides and insights into the decoration and apparel industry.


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Personalization isn’t a luxury anymore. It has become a necessity. From apparel to pillows, product customization has paved its way to a vast catalog. However, a few years ago, digital technology was not as state-of-the-art and not in the control of any small business owner. It was not “common” or “accounting.”  The advent of digital

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Small businesses are riddled with problems. A small-business owner’s days go by, struggling with its finances, marketing its brands, finding suppliers, communicating with customers, and more. Too big a challenge, the company crumbles; too little a challenge, the company doesn’t progress. So, how do you keep your company prepared to face today’s modern challenges? Here

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Sublimation printing machines come in various sizes and functions based on industrial or home production purposes. If we look into home production, i.e., desktop sublimation printers are categorized into adaptive or integrated systems. It comes with sublimation ink to print a graphic on standard paper. However, the sublimation ink is chemically different. While the ink

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Prestashop is purely for eCommerce websites, while WordPress is good for blogging. You can also set up a blogging website with Prestashop, but the setup process is lengthy. For a larger inventory of products, Prestashop is more powerful than WordPress. Moreover, it is a robust eCommerce platform. Whereas WordPress is also good to start a

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Search engine marketing(SEM) is a digital marketing technique that increases your website’s visibility in Google Search results or Search Engine Results Page(SERP). The SEM primarily involves the promotion of websites in SERPs to optimize the brand presence and increase traffic. The basic difference between Search Engine Optimization(SEO) and Search Engine Marketing(SEM) is SEM is a

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