{"id":2245,"date":"2021-04-17T18:51:04","date_gmt":"2021-04-17T18:51:04","guid":{"rendered":"https:\/\/imprintnext.com\/blog\/?p=2245"},"modified":"2021-11-26T09:46:16","modified_gmt":"2021-11-26T09:46:16","slug":"benefits-of-integrating-promotional-product-designer-tool-to-your-online-store","status":"publish","type":"post","link":"https:\/\/imprintnext.com\/blog\/benefits-of-integrating-promotional-product-designer-tool-to-your-online-store\/","title":{"rendered":"How Promotional Product Designer Tool Benefit Your Online Store"},"content":{"rendered":"

Among all product customization, promotional products are the most common. There are many print shops who offer customization of promotional products. The fact is most customers who opt for promotional products are business organizations. They would usually need more than one products which are to be designed or customized separately. This slowly becomes a tedious and unproductive process for print shops to take orders in such large volumes from a physical store where most of the work is done manually.<\/p>\n

Frustrated Customers:<\/h2>\n

There are many reasons why the traditional way is so frustrating to customers<\/em><\/p>\n

    \n
  1. Time-consuming:<\/strong> Businesses have to order multiple products one by one for promotional products, which can otherwise be done in a few clicks on an online store.<\/span><\/li>\n
  2. Lost Interest:<\/strong> Business organizations don\u2019t want to spend more time than it should, which is why most businesses are discouraged to shop for customized promotional products from physical print shops. Instead, they go for online promo products suppliers.<\/span><\/li>\n
  3. Expensive Process:<\/strong> Many have to spend tons of dollars on hiring designers, creating promotional products and allowing a special team for the job. With an online eCommerce store there is no need for designers and purchasing products separately. It is achieved rather easily in a few clicks.<\/span><\/li>\n
  4. Cannot Make Changes:<\/strong> Once the design is finalized, it is difficult to make any changes if they need it. Even if they could, they have to run to the physical store again and make changes, which could be expensive and time-consuming.<\/span><\/li>\n
  5. Repeat Work:<\/strong> Most business organizations generally need customized promotional products every year and more often the design is the same for all products. With a physical store, they will have to repeat the work again, which can otherwise be done easily with online stores without spending much time.<\/span><\/li>\n
  6. Frustrating Experience:<\/strong> Businesses get frustrated when they have to repeat their work and spend additional time for a simple task. It is more frustrating because the ROI from promotional products decreases when they order products from a physical store.<\/span><\/li>\n
  7. Cannot Have Rush Orders:<\/strong> In case the business needs promotional products in a rush, it becomes impossible to opt for a physical store.<\/span><\/li>\n<\/ol>\n

    Frustrated Print shops\/Decorators:<\/h2>\n
      \n
    1. Few Customer Reach:<\/strong> Physical stores have limited customer reach. As most customers are business organizations, it becomes difficult to make a business unless it is located in a corporate area.<\/span><\/li>\n
    2. Lost Sales:<\/strong> Prints shops are unable to reach all the businesses in the area and on top of that there are a number of competitors in the area which makes any business lose sales on a regular basis.<\/span><\/li>\n
    3. Sales are Seasonal:<\/strong> Business organization need promotional products only a few times a year when they are attending an event or trade shows. Which is why print shops get seasonal sales in their niche and they remain relatively ideal rest of the year.<\/span><\/li>\n
    4. Unnecessary Effort to Convince Customers:<\/strong> Marketing becomes difficult for a promotional product printer, which is why they have to invest in sales professional to convince their customers and prevent them from going to their competitors.<\/span><\/li>\n
    5. No Sales on Holidays:<\/strong> They remain closed on holidays and weekends, thereby losing a large chunk of sales.<\/span><\/li>\n
    6. Time Consuming:<\/strong> Before actually processing the order the print shops send and receive the designs, artwork and other information back and forth before finalizing.<\/span><\/li>\n
    7. Lost Branding Opportunity:<\/strong> Manually taking orders often leads to miscommunication which may result in faulty prints and the customers get dissatisfied. This eventually creates a bad impression of the brand.<\/span><\/li>\n<\/ol>\n

      Swamped Art Dept:<\/h2>\n
        \n
      1. Customer Dependency:<\/strong> Most businesses are unaware of the order process and have little knowledge of the print industry, which is why the art department often have to put off with the faulty designs provided by their customers.<\/span><\/li>\n
      2. Receive Frequent Unprintable Designs:<\/strong> With the traditional way, the art department of the print shop is flooded with faulty designs, incomplete artwork and unprintable low-resolution images.<\/span><\/li>\n
      3. Tedious Process:<\/strong> These incomplete designs are sent back and forth multiple times between the art department and businesses before finalizing.<\/span><\/li>\n
      4. All lost Orders:<\/strong> The tedious process sometimes discourages customers and they drop the order midway.<\/span><\/li>\n<\/ol>\n

        Lost (Sales + Time + Resources):<\/h2>\n

        Lost Sales:<\/h3>\n

        Print shops lose sales through multiple channels in the traditional way<\/em><\/p>\n

          \n
        1. Print shops lose sales because of the tough competition in the area.<\/span><\/li>\n
        2. Physical stores have a limited customer reach, therefore they have to make additional effort to attract more customer<\/span><\/li>\n
        3. They lose customers because many companies prefer to order online to avoid the tedious process of the physical store.<\/span><\/li>\n
        4. Customers send low-quality artworks which after being printed they are unsatisfied and ask for returns.<\/span><\/li>\n
        5. Because of the miscommunication between print shops and companies, they receive faulty images and they lose branding.<\/span><\/li>\n
        6. Print shops have to stay closed during holidays and weekends, in spite of the fact that this is the time when most businesses opt to shop.<\/span><\/li>\n<\/ol>\n

          Lost Time:<\/h3>\n

          There are many ways physical print stores lose time<\/em><\/p>\n

            \n
          1. Print shops lose time by sending back and forth the designs to customers for finalization.<\/span><\/li>\n
          2. Often times the shop is ideal because there are no continuous orders.<\/span><\/li>\n
          3. The complete workflow in a physical print shop is manual, which takes up a lot of time especially for repetitive works.<\/span><\/li>\n
          4. Sometimes customers are dissatisfied and ask for returns which is a complete waste of time and resources.<\/span><\/li>\n
          5. A big chunk of time is lost in taking and processing orders.<\/span><\/li>\n<\/ol>\n

            Lost Resources:<\/h3>\n
              \n
            1. Physical product customizer takes up a lot of manual work for which print shops have to hire additional professionals.<\/span><\/li>\n
            2. Many man-hours are lost in the order process and design finalization.<\/span><\/li>\n
            3. Many printing inks, equipment, and resources are lost because of returned or discarded orders.<\/span><\/li>\n
            4. You need special professionals to explain the print process to inexperienced customers.<\/span><\/li>\n<\/ol>\n

              Lost $:<\/h3>\n