{"id":2247,"date":"2021-04-17T04:23:48","date_gmt":"2021-04-17T04:23:48","guid":{"rendered":"https:\/\/imprintnext.com\/blog\/?p=2247"},"modified":"2021-11-26T09:46:16","modified_gmt":"2021-11-26T09:46:16","slug":"benefits-of-integrating-sign-banner-designer-software-to-your-online-store","status":"publish","type":"post","link":"https:\/\/imprintnext.com\/blog\/benefits-of-integrating-sign-banner-designer-software-to-your-online-store\/","title":{"rendered":"Benefits of Integrating Sign\/Banner Design Software to Your Online Store"},"content":{"rendered":"

The traditional way is way too slow and frustrating both for the customers and business owners to work with. There is a reason why physical stores are losing customers without sign\/banner design software and going out of business so quickly. Below mentioned are a few reasons why the old way is no longer a viable business plan.<\/p>\n

Frustrated Customers<\/h2>\n

There are many reasons why the traditional way is so frustrating to customers<\/em><\/p>\n

    \n
  1. Time-consuming:<\/strong> With a physical store, the customers have to keep aside a particular time from their busy schedule to go to the store and make their orders. The problem is many customers are discouraged simply because of the fact it\u2019s time-consuming.<\/span><\/li>\n
  2. Lost Interest:<\/strong> Many customers can\u2019t find any time to physically go to the store and order their banners. This forces many customers to lose interest and you lose business.<\/span><\/li>\n
  3. Expensive Process:<\/strong> Sign designing is an expensive process; even for a simple artwork they have to hire professionals. They have to spend extra on various types of banners and signs.<\/span><\/li>\n
  4. Cannot Make Changes:<\/strong> Usually, banner designing is a complicated process and a lot of brainstorming goes into making the final design as it is for marketing and advertising. However, with the traditional way, if the company wants to make changes in the design and type, it cannot be done at the last moment.<\/span><\/li>\n
  5. Repeat Work:<\/strong> Companies who attend trade shows need banners every year. Some keep their design same for multiple tradeshows every year. In this case, in a traditional way, the company has to prepare the design and order again from the store which creates a lot of repeat work.<\/span><\/li>\n
  6. Frustrating Experience:<\/strong> Most customers are unaware of the image resolution necessary for the size of the sign they are printing. In this case, the customer and the print shop have to return and send their design back and forth multiple times before finalizing it.<\/span><\/li>\n
  7. Cannot Have Rush Orders:<\/strong> If the customer decides to order signs and banners at the last moment of the event, it can\u2019t be done with the traditional method.<\/span><\/li>\n<\/ol>\n

    Frustrated Print shops\/Decorators<\/h2>\n
      \n
    1. Few Customer Reach:<\/strong> Signs and banners are typically ordered by business and if you have a physical store, you will have only a limited reach to your customer. Only businesses established near you will order from you and that too don\u2019t happen too often.<\/span><\/li>\n
    2. Lost Sales:<\/strong> With the emerging online sign customization options, businesses are losing interest in ordering it from a physical store because of its long and tedious process.<\/span><\/li>\n
    3. Sales are Seasonal:<\/strong> Because with a physical store, you can only operate in a particular niche area, the print businesses get orders seasonally especially when businesses attend trade shows and events.<\/span><\/li>\n
    4. No Sales on Holidays:<\/strong> Physical store stay closed during holidays for which they lose sales to their online competitors.<\/span><\/li>\n
    5. Lost Branding Opportunity:<\/strong> With a physical store, they lose their opportunity to advertise their brand and often times they have to lose sales and reputation because of the fault of the customers.<\/span><\/li>\n<\/ol>\n

      Swamped Art Dept<\/h2>\n
        \n
      1. Customer Dependency:<\/strong> Most customers don\u2019t have the right knowledge of the type of design necessary for printing a sign or banner, which is why the art department has to struggle to get the right design from their customers. They are completely dependent on the customer and have to deal with their shortcomings.<\/span><\/li>\n
      2. Receive Frequent Unprintable Designs:<\/strong> Because the print shops receive their designs from the customer’s hand to hand, they usually send faulty designs that are incomplete and unprintable. Rectifying the design alone takes up a few extra days to complete the order.<\/span><\/li>\n
      3. Tedious Process:<\/strong> Both the customers and print shops are dependent on each other, which is why an order is typically sent back and forth between the two parties before finalizing the order.<\/span><\/li>\n
      4. All lost Orders:<\/strong> The tedious process sometimes encourages customers to drop the order midway and go for other stores.<\/span><\/li>\n<\/ol>\n

        Lost (Sales + Time + Resources)<\/h2>\n

        Lost Sales:<\/h3>\n

        Sign & banner designers lose sales through multiple channels in the traditional way<\/em><\/p>\n

          \n
        1. They primarily lose sales because of the other competitors in the area and also to the increasing online stores.<\/span><\/li>\n
        2. Sign & banner design is typically B2B and to make sales, they have to be nearer to the business area. Because of this limited reach, they lose sales every day.<\/span><\/li>\n
        3. They lose sales because many businesses don\u2019t prefer the tedious process.<\/span><\/li>\n
        4. Businesses send low-quality artworks that are unprintable which after being printed the customers are unsatisfied and ask for returns.<\/span><\/li>\n
        5. This also makes customers lose trust in the brand, even if it\u2019s for the incomplete knowledge of the customers.<\/span><\/li>\n
        6. Print shops stay closed during the holidays and weekends, which is when they lose customers.<\/span><\/li>\n
        7. Because the prints are sent back and forth multiple times before finalization, customers get frustrated and they drop the order midway and go for another printer.<\/span><\/li>\n<\/ol>\n

          Lost Time:<\/h3>\n

          There are many ways physical print stores lose time<\/em><\/p>\n

            \n
          1. Sign and banner printers lose time in sending back and forth the designs and other essentials to the customers before finalization.<\/span><\/li>\n
          2. Because the shop operated within a particular niche, some days the store remains ideal without any orders.<\/span><\/li>\n
          3. Sometimes Businesses are dissatisfied with the final order and ask for returns which is a complete waste of time and resources.<\/span><\/li>\n
          4. The complete workflow in a physical print shop is manual, which takes up a lot of time especially for repetitive works.<\/span><\/li>\n
          5. Most of the time is lost in explaining the process to the customers and taking or processing orders.<\/span><\/li>\n<\/ol>\n

            Lost Resources:<\/h3>\n
              \n
            1. Maintaining a physical store takes up a lot of manual work for which they have to hire professionals for repetitive tasks.<\/span><\/li>\n
            2. Many man-hours are lost in the process of finalizing the design and processing the orders.<\/span><\/li>\n
            3. Many printing inks, equipment, and resources are lost because of returned or discarded orders.<\/span><\/li>\n
            4. You have to create additional space for the customers because you can\u2019t take online orders.<\/span><\/li>\n
            5. You need special professionals to explain the print process to inexperienced customers.<\/span><\/li>\n<\/ol>\n

              Lost $:<\/h3>\n