{"id":916,"date":"2021-03-12T08:14:26","date_gmt":"2021-03-12T08:14:26","guid":{"rendered":"https:\/\/imprintnetwork.com\/blog\/?p=916"},"modified":"2021-11-29T12:17:43","modified_gmt":"2021-11-29T12:17:43","slug":"how-to-make-free-shipping-profitable-for-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/","title":{"rendered":"How to Make &#8220;Free Shipping&#8221; Profitable for Your Ecommerce Business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20 per cent higher-order profits than orders without a free shipping feature. The reason is simple if a customer makes an extra payment for shipping, he prefers to drop that product and finds it suitable to purchase from a local nearby shop, rather than purchasing online. Moreover, to keep up with your profits, you should know about <a href=\"https:\/\/imprintnext.com\/blog\/how-much-does-it-cost-to-start-an-ecommerce-business\/\">eCommerce pricing<\/a> strategies before stepping into the next step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, imposing shipping charges on customers seems to be a declining practice nowadays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to make \u201cfree shipping\u201d profitable for your e-commerce business? <\/span><b>There are certain strategies which you can follow to make huge profits even if you bear the entire shipping expenses, such as:<\/b><\/p>\n<ul>\n<li><strong>Highlight Free shipping banners<\/strong><\/li>\n<li><strong>Festive\/holiday shopping<\/strong><\/li>\n<li><strong>Minimum order criteria<\/strong><\/li>\n<li><strong>Specific product offer<\/strong><\/li>\n<li><strong>Increase product price<\/strong><\/li>\n<li><strong>Shrink packaging size<\/strong><\/li>\n<\/ul>\n<h2><b>Free shipping benefits:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Free shipping is becoming a growing trend in the E-commerce industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a lot of evidence-based surveys, that clearly reveal that <a href=\"https:\/\/imprintnext.com\/blog\/everything-you-need-to-know-about-shipping-for-small-businesses\/\">free shipping<\/a> can boost your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The leading online retailer \u201cAmazon\u201d is best known to owe its success by introducing the \u201cAmazon Prime\u201d feature for its customers. It is a customer-centric facility where it charges a low-cost yearly fee providing two-day free shipping to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2009, as per a survey, it was found that 42 per cent of all eCommerce transactions completed in the United States included free shipping, up from 31 per cent in 2008.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As per a study in the year 2010, 40 per cent of the online sellers reported that they got $11 and more profits with orders including free shipping. Additionally, free shipping orders produce an average <\/span><span style=\"font-weight: 400;\">of 15\u201320 per cent higher order values than paid shipping. About 55 per cent of the online sellers reported that customers abandoned their s<\/span><span style=\"font-weight: 400;\">hopping cart without a free shipping facility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer satisfaction impacts your earnings immediately. It is therefore essential to find methods to connect to your customers. Free shipping is an excellent tool for customers to have a beneficial effect on your sales.<\/span><\/p>\n<h2><b>Strategy to make a profit with free shipping:<\/b><\/h2>\n<h3><b>01. Highlight Free shipping banners:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make free shipping offers display on price comparison pages with unique visuals or labeled messages that drive a ton of customer traffic constantly seeking the best offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, free shipping&#8217;s extensive appeal is likely to convince customers to pick free shipping products. Thus resulting in increased website traffic and business revenues providing such promotions.<\/span><\/p>\n<p>Also read: <a href=\"https:\/\/imprintnext.com\/blog\/top-10-ecommerce-platforms-and-their-pros-and-cons\/\">Top 10 eCommerce Platforms and Their Pros and Cons<\/a><\/p>\n<h3><b>02. Festive\/holiday shopping:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As per the recent survey, 64 per cent of online retailers indicated that a <\/span><span style=\"font-weight: 400;\">free shipping promotion was the most effective for a holiday promotion<\/span><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is also termed limited-time free shipping, which offers <\/span><span style=\"font-weight: 400;\">customers to receive free shipping on orders for a designated period of time such as a festival or holiday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, offering free shipping\u00a0during holidays has become a popular and profitable strategy. Higher sales revenue is generated by this form of advertising.<\/span><\/p>\n<h3><b>03. Minimum order criteria:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Free shipping with a minimum order enables customers to obtain unlimited shipping on specific quantity orders. For instance, give out free shipping on $50 or more orders. Typically, this form of advertising produces greater marketing revenue and large order numbers.<\/span><\/p>\n<p>Also read: <a class=\"LinkSuggestion__Link-sc-1gewdgc-4 evyocv\" href=\"https:\/\/imprintnext.com\/blog\/how-to-create-a-successful-online-t-shirt-website\/\" target=\"_blank\" rel=\"noopener\">Top 7 Ways to Create a Successful Online T-shirt Website<\/a><\/p>\n<h3><b>04. Free shipping on the specific product:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A survey reveals that 52.2 percent of online retailers earned tremendous profits by offering free shipping on specific orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free shipping on specific products enables customers to obtain unlimited shipping on a restricted quantity of products. For instance, on your best-selling items or high-margin products, give unlimited shipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, this form of advertising encourages greater revenues, produces a large number of orders, and reduces surplus stock.<\/span><\/p>\n<p>Also read: <a class=\"LinkSuggestion__Link-sc-1gewdgc-4 evyocv\" href=\"https:\/\/imprintnext.com\/blog\/how-to-charge-shipping-on-an-ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">How to Charge Shipping on an Ecommerce Website?<\/a><\/p>\n<h3><strong>05. The specific product:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Provide free shipping for only high-volume products with small shipping expenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exclude products with small margins from free shipping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, excluding products that are heavy and bulky, requires high shipping expenses.\u00a0<\/span><\/p>\n<h3><b>06. Free shipping to specific locations:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shipping charges are determined by the product weight and distance traveled. Meanwhile, many sellers offer free shipping to customers based on specific locations, like cities or any place located nearer to the product warehouse, from where the item is dispatched. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, for international shipping, charges are applicable. Better choosing a \u201cFlat rate service\u201d which is considered the cheapest way to ship internationally. Moreover, you may have to compromise with an extended delivery time.<\/span><\/p>\n<h3><b>07. Offers to a specific customer:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As discussed above, the leading online retailer, \u201cAmazon\u201d launched Amazon Prime facility to the paid customers who could avail of the free two-day delivery service throughout the year. This offer not only brings in additional revenue in the name of free shipping but also increase sales.<\/span><\/p>\n<h3><b>08. Increase product price:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is an indirect method to earn the shipping price. You will be required to raise your prices to make up the money you are losing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important consideration is, increasing the price tag will result in you losing more customers than you gain by offering free shipping.<\/span><\/p>\n<h3><b>09. Shrink packaging size:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some courier delivery services like UPS and FedEx rolled out shipping rates that include the price for different packaging sizes along with their weight. It is obvious that larger packages have more weight. Hence you may pay more for considering both the criteria of weight and size. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, the best way is, use shipping boxes that are just adequate enough to cover the shipping items, moreover, it should be strong and durable, to deliver items damage-free. You can also purchase shipping boxes from Uline&#8211;a company in the United States which offers shipping and other business supplies.<\/span><\/p>\n<h2>Conclusion:<\/h2>\n<p><span style=\"font-weight: 400;\">The inclusion of free shipping into your e-commerce marketing creates endless opportunities for your company to establish a competitive advantage, involve your consumer base, and increase earnings. Moreover, it has become a trend that offers free shipping and has gained a place among the most efficient marketing methods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A return on your business investment should always include in your choice to give free shipping. You may find that you can also offer free shipping and take advantage of all the benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, free shipping can, therefore, prove to be an excellent instrument for advertising products. To encourage customers to purchase from you, please remember to show your offer prominently across your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20 per cent higher-order profits than orders without a free shipping feature. The reason is simple if a customer makes an extra payment for shipping, he prefers to drop that product and finds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[931,865,925,923,929,932,337,924,927,926,930,380,928],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make &quot;Free Shipping&quot; Profitable for Your Ecommerce Business? - ImprintNext Blog<\/title>\n<meta name=\"description\" content=\"Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make &quot;Free Shipping&quot; Profitable for Your Ecommerce Business?\" \/>\n<meta property=\"og:description\" content=\"Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ImprintNext Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T08:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-29T12:17:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imprintnext.com\/blog\/wp-content\/uploads\/2019\/08\/How-to-Make-Free-Shipping-Profitable-for-Your-Ecommerce-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Cook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Cook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Make \"Free Shipping\" Profitable for Your Ecommerce Business? - ImprintNext Blog","description":"Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/","og_locale":"en_US","og_type":"article","og_title":"How to Make \"Free Shipping\" Profitable for Your Ecommerce Business?","og_description":"Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20","og_url":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/","og_site_name":"ImprintNext Blog","article_published_time":"2021-03-12T08:14:26+00:00","article_modified_time":"2021-11-29T12:17:43+00:00","og_image":[{"width":1100,"height":600,"url":"https:\/\/imprintnext.com\/blog\/wp-content\/uploads\/2019\/08\/How-to-Make-Free-Shipping-Profitable-for-Your-Ecommerce-Business.jpg","type":"image\/jpeg"}],"author":"Kevin Cook","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Cook","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/#article","isPartOf":{"@id":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/"},"author":{"name":"Kevin Cook","@id":"https:\/\/imprintnext.com\/blog\/#\/schema\/person\/eedd9bed743097d055d4d036a12a5e73"},"headline":"How to Make &#8220;Free Shipping&#8221; Profitable for Your Ecommerce Business?","datePublished":"2021-03-12T08:14:26+00:00","dateModified":"2021-11-29T12:17:43+00:00","mainEntityOfPage":{"@id":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/"},"wordCount":1070,"commentCount":0,"publisher":{"@id":"https:\/\/imprintnext.com\/blog\/#organization"},"keywords":["dan dislivia","free","free shipping for boutiques","free+shipping","how to ship apackage","how to ship your orders","online business","shipping","shipping hacks","shipping tips","shipping tips for small business","shopify","small business shipping"],"articleSection":["Printing Guide"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/","url":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/","name":"How to Make \"Free Shipping\" Profitable for Your Ecommerce Business? - ImprintNext Blog","isPartOf":{"@id":"https:\/\/imprintnext.com\/blog\/#website"},"datePublished":"2021-03-12T08:14:26+00:00","dateModified":"2021-11-29T12:17:43+00:00","description":"Free shipping has proved to be profitable to increase your eCommerce business. Those provide free shipping facilities that generate an average of 15-20","breadcrumb":{"@id":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/imprintnext.com\/blog\/how-to-make-free-shipping-profitable-for-your-ecommerce-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/imprintnext.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Make &#8220;Free Shipping&#8221; Profitable for Your Ecommerce Business?"}]},{"@type":"WebSite","@id":"https:\/\/imprintnext.com\/blog\/#website","url":"https:\/\/imprintnext.com\/blog\/","name":"ImprintNext Blog","description":"Web to Print Solutions","publisher":{"@id":"https:\/\/imprintnext.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imprintnext.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/imprintnext.com\/blog\/#organization","name":"ImprintNext","url":"https:\/\/imprintnext.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imprintnext.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/imprintnext.com\/blog\/wp-content\/uploads\/2020\/09\/logo-2.png","contentUrl":"https:\/\/imprintnext.com\/blog\/wp-content\/uploads\/2020\/09\/logo-2.png","width":500,"height":500,"caption":"ImprintNext"},"image":{"@id":"https:\/\/imprintnext.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/imprintnext.com\/blog\/#\/schema\/person\/eedd9bed743097d055d4d036a12a5e73","name":"Kevin Cook","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imprintnext.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8f77d1e279175f7d72d1bc84fc39c8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8f77d1e279175f7d72d1bc84fc39c8a?s=96&d=mm&r=g","caption":"Kevin Cook"},"description":"eCommerce expert at ImprintNext with vast experience in web to print technology. Offers valuable tips and solutions about ImprintNext Product Design software and other app extensions. Interested in Printing Business, Print-on-demand (or POD), Custom Apparel, Web to Print Software, eCommerce &amp; More.","sameAs":["https:\/\/imprintnext.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/posts\/916"}],"collection":[{"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":13,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/posts\/916\/revisions"}],"predecessor-version":[{"id":5403,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/posts\/916\/revisions\/5403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/media\/3907"}],"wp:attachment":[{"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/media?parent=916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/categories?post=916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imprintnext.com\/blog\/wp-json\/wp\/v2\/tags?post=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}