If we make price comparisons both for Wix and Shopify, they are as follows:

Wix

• Plans range from $27/month (Business Basic) to $59/month (Business VIP).
• No additional transaction fees; only payment gateway fees apply (e.g., Stripe or PayPal).
• It is ideal for small businesses or those just starting with minimal investment.

Shopify

• Plans start at $39/month (Basic) and go up to $399/month (Advanced).
• Additional transaction fees (0.5%-2%) apply if you use payment gateways other than Shopify Payments.
• Better for businesses that plan to scale quickly or expect high sales volumes.

Thus, if we compare the pricing plans and additional recurring charges, Wix is cheaper than Shopify.

Price Comparison Based on Features Offered:

Wix:

• Wix is more affordable for smaller stores with basic needs
• You can also customize templates, integrated SEO tools

Shopify:

• While Shopify is higher on cost side, but it do come with some advanced features. It includes advanced inventory management, multiple sales channels (e.g., social media, marketplaces), and abandoned cart recovery (starting at Basic).
• Scalable for medium to large businesses.

Scalability:

In terms of scalability, Shopify is ahead. While Wix is affordable, it is mostly preferable for businesses but with limited growth.

Where as, Shopify has higher up-front costs, but better for scaling. Moreover, it comes with a huge app store that has thousands of apps for integration with your store. It includes everything from marketing, inventory, print-on-demand, etc.

Although Shopify costs higher, you should prefer it over the Wix eCommerce store. And the obvious reason is you get better when you pay higher.

Some of the reasons behind using Shopify are:-

• • Shopify is more customizable than Wix. You can modify or add new code to the Shopify store, whereas you have a limited amount of scope in Wix.
  • You get full control of your website in Shopify by adding or editing HTML and CSS code.
  • Shopify has better customer support than Wix.
  • Shopify has many integrations and plugins like sales channel, dropshipping, and point of sale(POS) compared to Wix.