Holiday or festive season is the best time to do business. Moreover, it also marks the toughest time to get noticed by customers.

Your competitors will be busy in attracting visitors with great deals while you may have no option left that marks something different to offer.

So, if you want to get noticed by online visitors, take a way that your competitors usually miss. And the answer is offering customized products. Selling custom products brings in the real value. Allowing customers to customize products directly from your online storefront can be a highly effective marketing strategy.

Promoting your top-selling products early—before the holiday season officially starts. By placing the products you sell in visible areas like your website’s landing page or footer, you make them easy for every visitor to notice. This strategy has been shown to improve buying decisions.

1. Organize Your Customers into Groups:

Before the festive season, it’s a smart strategy to organize your customers into groups based on their interests and past purchases. This process, called segmentation. It helps you tailor product suggestions that match their preferences.

Personalization is key here: it makes customers feel understood, and studies show it can boost sales significantly. According to McKinsey, personalized marketing can drive 5-15% more revenue and increase customer loyalty​.

2. Make it Easy for People to Navigate And Order:

Making navigation and checkout easy is important for your website. Difficult processes can lead to cart abandonment. In fact, about 70% of online shoppers leave their carts without buying.

If your site isn’t user-friendly, 61% of users may never come back. This means optimizing your site is essential for keeping customers engaged.

Integrating product design software can also enhance the shopping experience. It allows customers to create customized designs easily. This personalized touch can attract more buyers and increase satisfaction.

3. Decorate Your Website with Holiday-themed Product Images:

Research shows that visually appealing websites can increase conversion rates significantly. In fact, 38% of users will stop engaging with a website if the content or layout is unattractive​

As you decorate stores for the festive season, you improve your website's look. A unique design can attract more customers. Changing fonts, using colorful graphics, and festive themes can create an inviting atmosphere​.

4. How to Increase Average Order value?

To increase your average order value, consider offering custom t-shirts in bundles. This strategy encourages customers to buy more items at once. Bundling can be an effective way to boost sales, as customers often perceive bundled products as a better deal.

Set the bundle price lower than the cost of buying individual t-shirts. This pricing tactic can attract more buyers and incentivize larger purchases. Research shows that consumers are more likely to purchase bundles when they feel they are getting a good deal.

5. Offer What Your Customers Want

Give your customers a more personalized experience. Personalization can significantly increase average order value.

Studies show that personalized experiences can boost customer satisfaction and loyalty, leading to higher sales​
customers can customize products, they often feel more invested in their purchases.

6. Promotions:

Plan your marketing promotions ahead of time. Choose the right channels to run your ads effectively. Some of them are Google ads, social media ads. Additionally, start posting banners, discount coupons, in social media platforms, ahead of festive season to create buzz.

Focus only on channels that are relevant to your audience. Prior to that, you need to create a good social presence. This approach maximizes your marketing budget and efforts. Moreover, social listening can be very helpful to analyze real-time insights into customer opinions and market trends. You can also keep track of your brand mentions and gain insights of your competitors.

Additionally, consider hosting an in-person or online holiday event. This gives you a chance to interact with your audience directly.

7. Brand Based Marketing:

Strategic brand marketing helps you stand out from competitors. It also builds strong customer loyalty. Sharing your brand’s story, including struggles and successes, creates an emotional connection with your audience. Studies show that storytelling can improve brand trust and engagement.

Using brand fonts and logos in videos, blogs, and posts is also crucial. Consistent visuals make your brand memorable, helping people recognize you easily. According to Forbes, brand consistency can increase revenue by up to 23%.

Final Words:

The holiday season is a prime shopping time. If you run a custom t-shirt store, plan ahead. Promote products on social media to reach more people.

Offer flexible return policies to encourage purchases. Provide excellent customer service for a good experience.

Moreover, navigation and overall site loading is the most important. Especially, when the traffic is high, you website should not stuck or get slower.

Integrate ImprintNext product design tool to your webstore. It lets customers design their own t-shirts. A personalized shopping experience makes your brand memorable.