How Precision Print Co. Slashed Printing Errors by 90% with AI-Powered Design Solution

by Kevin Cook| in Printing Guide on May 13, 2025 2127 /

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Last Updated on: 13th May 2025, 10:11 am

In Boise, Idaho, Precision Print Co. a small print business that grew big with smart ideas and the right tools. From a cozy 2,000-square-foot shop, owner Marcus Reed has built a bustling 10,000-square-foot operation. His company now serves customers across the Northwest.

Starting Small with Big Dreams

Marcus launched Precision Print Co. in 2018 as a side gig. As a freelance graphic designer, he printed flyers and business cards for local shops. “I rented a small space and bought a manual press,” Marcus says. “I just wanted to see where it could go.”

The business took off fast, but Marcus faced a challenge. Handling orders by hand was eating up his time. “I was stuck on emails and phone calls all day,” he says. “I needed a way to make things smoother to keep growing.”

In 2020, Marcus found an AI-powered design solution promised to simplify his work. He gave it a shot, and it changed his business for good.

Used Smart Tools Proved To Be A Game Changer

The new platform was a game-changer for Precision Print Co. Its online design studio lets customers create their own T-shirts, banners, and more. “Before, clients sent me changes for days,” Marcus says. “Now, they design it themselves, and I get files ready to print right away.”

The tool’s AI features were a big help too. They suggested the best printing methods and designs for each order. “It’s like having a pro designer with me all the time,” Marcus says. “It cuts down on mistakes and keeps customers happy.”

The platform also made managing the business easier. Marcus could track orders, check inventory, and plan production from one place. “We used to struggle with spreadsheets,” he says. “Now, everything’s in order, and we save so much time.”

Growing with Online Stores

The platform’s online stores gave Precision Print Co. a big boost. Marcus set up stores for schools, charities, and businesses to sell custom gear without holding extra stock. “We made stores for fundraisers, sports teams, and even a local brewery,” he says. “People love how easy it is, and we don’t get stuck with unsold items.”

By 2023, Precision Print Co. was running over 80 online stores, reaching clients in Idaho, Oregon, and Washington. The tool worked with platforms like Shopify and WooCommerce, so starting new stores was a breeze. Its mobile-friendly design let customers shop anywhere. “We’ve had folks order hoodies from their phones at a football game,” Marcus says with a grin. “That’s the kind of convenience we love.”

A Viral Hit Goes Nationwide

In early 2024, Precision Print Co. got a big break. A local artist asked Marcus to print a quirky design—a cartoon potato with sunglasses—for a community event. Using direct-to-film (DTF) printing, Marcus made T-shirts that were a hit. The artist shared the design on Instagram, and it went viral, gaining thousands of likes.

With the platform, Marcus set up an online store for the potato shirt overnight. Orders flooded in from across the country. The shop printed over 10,000 shirts in two months. “The system handled the rush like a pro,” Marcus says. “Our customers loved the quality.”

The viral shirt put Precision Print Co. on the map. It led to partnerships with regional stores and a feature in a national design magazine. “That potato shirt opened doors we never expected,” Marcus says. “It showed what we can do with the right support.”

Planning for More Growth

Today, Precision Print Co. has eight employees, all trained to use the platform’s features. Marcus moved to a bigger space and added new equipment, like an automatic press, to keep up with demand. He’s also exploring a multivendor marketplace to connect with suppliers and offer more products.

“This tool is the heart of our growth,” Marcus says. “It’s not just about printing—it’s about letting customers create and giving us what we need to deliver.” He plans to add services like engraving and UV printing but wants to stay true to Boise’s community spirit.

For Marcus, it’s more than just business. “I love being part of our town and helping people bring their ideas to life,” he says. “With the right tools, we’re not just a print shop—we’re a partner in creativity.”