Around 53% of marketing experts say that email is a personalized communication channel with existing customers, resulting in a notable impact on revenue. Customers may ignore social media posts and updates, but they cannot do the same with emails. Customers are more willing to click on an email to visit your online store than on social media. Therefore, you must know your audience and motivate them to sign up for free to gain offers. In this way, you can collect emails to send them exciting pr