If you are starting a business, it's obvious that you must have a brand name with a trademark. Moreover, when you choose a name that someone has registered as their trademark, you won’t be able to register with that name. Most importantly, you will be at the risk of trademark infringement.

When you apply for trademark registration, the search for registered trademarks can increase the chance of your application being granted. Then how to search for the registered trademarks? The U.S. Patent and Trademark Office (USPTO) will look and identify the similarity named trademarks. Thus, giving you the chance to choose a different name. Therefore, you can save hundreds of dollars in application fees for branding your business.