Why is Link Building Important for Websites?

by Kevin Cook| in Printing Business on April 9, 2021 1059 /

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Last Updated on: 8th April 2024, 08:50 pm

Link building is all about getting other websites to link your website. In other words, it is also known as backlinking. Practically, it is referring to your website by other trustworthy websites(not spams) that helps Google to recognize and rank.

The more websites link you, the higher the SEO ranking you get. While an eCommerce store link building with other brands or websites increases search engine trust in your domain that impacts your Search Engine Results Pages(SERP) rankings.

The top three benefits of link building are domain authority, link authority, and page authority.

1. Domain Authority:

DA is a score that determines how well your site performs in terms of search engine results. This is because when Google ranks our website by taking insights into how valuable your website is. Your domain authority is calculated based on your backlinks.

2. Link Authority:

It is similar to backlinks that pass on from one page to another. It considers a number of factors like HTTP status, website authority, and more.

Page Authority:

It reveals the SERP ranking of your page. The domain authority score helps in the calculation of the page authority scores.