09 Tips for Print Businesses to Increase Sales this Christmas

by Kevin Cook| in Printing Guide on November 8, 2022 502 /

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Last Updated on: 30th March 2024, 11:45 am

It’s never too early to begin holiday planning if you have an online store.

Although some of you may have groaned at that, keep in mind that the earlier you begin planning, the more equipped you will be when it comes time to launch seasonal promotions.

Unsure about how to maximize the holiday season?

Here are 09 ideas for Christmas promotions that might boost revenue and improve customer retention.

1. Offer Product Customization:

You can accomplish more than you imagine when web-to-print solution are integrated into your print store.

They handle half of your work, from managing orders and catalogs to giving your customers simple templates and more. These templates allow your users to modify every aspect of their products, including the design, color, size, pattern, and more.

Offering them this option will surely result in greater sales because consumers nowadays appreciate customization.

Customers will not only gain from using the mobile-responsive, feature-rich design tool, but you will also profit from easier control of the production workflow, managing of various stores, pricing, quotations, delivery, and shipment of orders.

2. Add a gift as a promotional strategy:

A gift price filter is the easiest Christmas promotion strategy you can deploy without a developer in your store. By assisting customers in navigating, not only demonstrates that you have items for every price range but also streamlines your consumer experience.

All you have to do is choose a popup template, customize it for your store, and give each button a product collection URL, regardless of whether your online store is hosted by Shopify or another platform.

3. Show Products with special offers:

Ever gone online to buy products and found yourself completely overwhelmed by the abundance of options?

This is definitely also happening to your clients!

Around the holidays, customers will probably either feel overrun by possibilities and special offers or be unclear about what to buy for their loved ones.

Gift guides can be a valuable tool to assist them to decide what to buy in both situations.

4. Create product combo offers:

During the holidays, many of your consumers will be busy. Since there is so much to accomplish during this time, they will be grateful to offload some of the decisions since they all require mental effort.

You give a win-win situation when you build product packages for the holidays!

You will sell more than one product thanks to bundles, and your customer will profit from having to make fewer choices. They can select from pre-made bundles and forego the curation process rather than having to create custom bundles for a loved one.

Your clients will profit by saving money if you give a favorable price for your bundle, which means that the price of the bundle is less expensive than purchasing everything separately.

5. Offer free shipping and returns:

Your customers will probably need to acquire merchandise from multiple locations in order to buy presents for all of their loved ones.

This means that shipping costs might build up very rapidly!

If you don’t already, provide free delivery over the holiday season to increase your chances of converting visitors into customers. Don’t let your rivals gain the upper hand here. If your online customers must choose between your store and one that is identical but offers free shipping while yours does not, they will probably choose the option with free shipping.

In addition, if you don’t already, think about including free returns in your list of Christmas advertising ideas. Your clients could be concerned about whether a specific product is a wise choice for the people they care about.

6. Holiday-themed quizzes:

Quizzes are a great method to expand your email list and increase website lead generation. They can support you.:

• • Include an engaging option for visitors to your website to become subscribers.
  • Obtain useful information on your new subscribers (hint: every question they respond to may include usage details for you).
  • Send more carefully chosen emails based on test outcomes or responses. But just like gift guides and gift bundles, holiday quizzes can also help reduce analysis paralysis.

Depending on your visitors’ search results, you can email them or display appropriate gift suggestions on their results page. This curation will be much more focused and relevant than a general gift recommendation that would be suitable for everyone because it is based on the information your visitors provided you.

If you decide to use this Christmas advertising strategy, keep in mind that quiz takers are more likely to become paying customers if the curation is more pertinent.

A holiday-themed quiz will also assist your visitors to get in the Christmas spirit and enhance their visit to your website.

Even questions that are merely intended for fun and aren’t necessarily used to determine the outcomes are acceptable to include in your quiz. For instance, while it won’t necessarily reveal anything about your visitors’ shopping preferences, asking them what Christmas song makes them want to dance will add some excitement to the questionnaire.

7. Run a contest:

Of course, you can hold freebies and contests all year long. But be sure to leave yourself enough room to host giveaways and contests with a Christmas theme, especially at this time of year.

Your visitors could be interested in participating in competitions and giveaways now as they try to finish their holiday shopping on a budget.

Additionally, because it’s the holiday season, why not use this opportunity to promote client loyalty by holding a giveaway?

8. Promotion cashback:

You can boost your sales around the holidays by marketing certain goods and gift suggestions, but keep in mind that many customers want things to be more straightforward.

Even if you offer gift bundles and recommendations to assist customers, there are situations when they simply won’t know what to buy for their loved ones.

If your e-commerce store offers gift cards, don’t assume that your consumers are aware of them or that they will think to inquire about them on their own.

Instead, take the initiative and advertise your gift cards over the holiday season.

9. Holiday-themed packaging:

7 out of 10 shoppers claim that product packaging has an influence on their purchase decisions.

Your brand is expressed strongly by your packaging, which for some customers can be just as significant as the caliber of your goods.

This is especially true if influencers buy your goods and unbox them on social media, as many viewers will see your packaging without even having to make a purchase.

If your brand is a luxury one, gift-like packaging increases repeat purchases by consumers by 61%, and if it is an average brand, repeat purchases increase by 40%.

Final Words

You should have had a few Christmas promotion ideas cooking in your head to make the most of the current holiday shopping season for your online store.

Keep in mind that not all of these promotions are necessary for you to be successful. Select the options that make the most sense for your brand and what your target audience wants. Choose the promotions that will be the simplest for you to implement and will give you the most value for your money if you manage a smaller e-commerce firm.