News & Insights

Curated guides and insights into the decoration and apparel industry.


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Prestashop is an Open source and rich eCommerce platform. There are more than 1.5 lakh online stores using Prestashop. Users consider it a reliable online shopping platform though it does have both merits and limitations. Pros: Prestashop has a flexible admin panel. Less loading speeds enhance the online shopping experience. You can easily change the

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Direct-to-garment printing (DTG) is a new technology in apparel decoration. In 2004, it began to hit the mainstream and was featured in screen printing, embroidery, heating, and even independently decorated enterprises. A different pricing approach came along with the innovations. When developing methods to charge the right amount of money for your wares, which consideration

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Business profiles on Instagram get nearly 200 million visitors every day. It brings an excellent opportunity to business owners to sell their products on Instagram, especially to the more engaged users. Because Instagram is an image-sharing website, businesses can engage with their customers visually in real-time. They can now make product images shoppable. Although Instagram

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Taking product photos for eCommerce with a white background will reflect more light back onto your product which highlights it. It also prevents any color spills and gives the true color of your products. Psychologically, white is a symbol of good and positive. Therefore, it is pleasing to see a product with positive thoughts of

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