Curated guides and insights into the decoration and apparel industry.
In today’s competitive custom merch market, stores need to have a strong online presence and offer a wide range of products to stay in the minds of their customers. Simply put, if a customer can’t easily shop online or interact with you, it’s already hitting your business. Once you have a strong online presence, you
Think about the customers in your store and the types of products and services you offer. Think “You are a screen printing or a direct-to-garment printing company and T-shirts are your business” or “Because you are a sportswear printer, are jerseys and sports gear your niche?” Whatever, you have years of expertise in printing, you
The amalgamation of sportswear and casual wear is called activewear. We know that working clothes or office uniforms and activewear previously had their purpose, distinct style, place, and time to wear it. It was not unusual for people to come home from the workplace and change to more casual clothing. Nevertheless, the distinctions are blurred
ISlide, was founded in 2013 by footwear industry veteran Justin Kittredge. It has become a global leader in footwear innovation and is growing in the market year after year. The business has a diverse group of experienced and prominent investors. It offers a range of custom slide sandals through collaboration, partnerships, and licensing deals. ISlide
To make 500k/year sales, you need to be a million-dollar brand. And that’s no easy feat. If we talk about Big Frog of Portland, it turns in $500,000 revenue selling custom t-shirts. They started slowly, sold custom t-shirts, built a brand, and got more customers now. Overall, it needs some years to achieve this. You
Personalized gifts have undoubtedly become an essential player in the present world. If it can customize ordinary gifts by engraving some specific name or inserting some soothing bars, it is loved by everyone. All of the gifts are about expressing emotions with a present, looking like a perfect match to the item right away. You
Do you want to know how a screen printing business went from making a hundred dollars a month to more than $400,000 in revenue by expanding their business? Brent and his wife, Tara, are the people behind Locknane Incorporated. Together, they’ve expanded their family business into Lock Promo and Apparel. Both of their companies have
Not surprisingly, for numbering on athletic garments you can apply various methods to everyday garment printing to improve results. Mesh selection and tightness are important, as is starting with a dense film positive which will be addressed shortly. Emulsion thickness also is important To create good numbers, use a thicker emulsion over mesh (EOM). This
Struggling with embroidery machines is no new for any decorator. And there may be numerous reasons and the most probable one is, not having proper tools for embroidery jobs. Some tools make it faster and easier to embroider on a wide variety of products. Moreover, it also corrects and prevents errors. While there are various
Everyone has a web to print tool these days, but do you need it too? Part of that question stems from the name web to print that seems to imply that this is nothing but yet another sales channel you will have to manage. Web to print identifies all those printing services that can be
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