News & Insights

Curated guides and insights into the decoration and apparel industry.


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Custom printing involves a little complex process compared to the regular e-commerce business. In addition to the conventional steps followed in the online business, you add a custom printing set-up with product design software. That can be costly and needs medium to heavy investment with space to set-up the print machinery. Screen printing has been

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Mass customization is all about producing products and services for the wide market, but products/services should meet specific customer needs after customization. It is both a marketing and manufacturing technique that uses custom-made products and low unit cost to deliver built-to-order products and services. With this, the consumers get exactly what they want at a

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Businesses selling shirts to handbags and even consumer packaged goods realize the importance of letting buyers design their own products. According to research by Deloitte, nearly 40% of consumers are saying they have an interest in personalized products and services. One in three consumers is interested in personalized products, whereas 1 in 5 customers is

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