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Last Updated on: 5th April 2024, 06:53 am

Online shopping is a huge business and it’s no surprise that personalization is the key to maximizing profits. The statistics can help you decide what your customers want, so that you can personalize your marketing and products to meet their needs.

Here are some Personalized Online Shopping Statistics that will blow your mind.

01) 59% of online shoppers believe that it is easier to find more interesting products in personalized online stores

02) 56% of online shoppers are more likely to return to an ecommerce website while it recommends products

03) 53% of online shoppers believe that because websites provide a personalized shopping experience, they provide valuable service

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04) 46% of online shoppers are more likely to shop on a website because they offer personalized recommendations

05) 57% of online shoppers are OK with sharing their personal information as long as it is for their own benefit

06) 77% of online shoppers would trust a business more mostly because they explained how they are using personal information

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07) 81% of online shoppers agree that they are receiving more marketing messages than they used to 5 years ago

08) 61% of online marketers realize the importance of personalized online shopping but 51% of them are not sure how to implement

09) 59% of online marketers are getting high ROI due to personalizing their online store

10) Personalized Online Shopping Statistics by channel

  • 80% Email
  • 75% Cross-channel
  • 69% Web
  • 53% of Mobile devices
  • 49% Point of Sale
  • 45% of Social Media channels
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Read also: 37 Ecommerce Store Personalization Facts and Stats

Here are some product personalization challenges

11) Only 39% of retailers send personalized product recommendations via email

12) Less than 10% of tier 1 retailers believe that they employ personalization effectively

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13) While 60% of online users want to know why what, and how websites select content for personalization for them

14) Over 58% of online users want personalization based only on the information they actively provide

15) 38% of online users are likely to provide their individual interests so that ecommerce websites can personalize the content

16) Biggest Personalization challenges for businesses are

  • Garnering data faster – 40%
  • Getting Inaccurate data – 38%
  • Procuring enough data – 39%
  • Different technologies – 40%
  • Low data quality – 34%
  • Lack of relevant technology – 32%

17) Today, a majority of brands agree to have at least basic personalization for online customers. 85% of brands agree that their personalization efforts are based on broad segmentation whereas, they are executed in individual channels.

18) 83% of brands agree that their personalization efforts are based on simple business rules, hence they are executed across digital channels.

19) Marketers are implementing the following capabilities to deliver a personalized customer experience.

  • Implementation of data and analytics – 94%
  • Unified login and registration process – 94%
  • Customer profile data management – 94%

20) 70% of brands fail to use personalized emails, although it delivers 6 times higher transaction rates.

21) 77% of businesses believe real-time personalization is paramount but 60% of marketers are unable to do it.

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22) 74% of online customers get frustrated when web content delivered has nothing to do with their interests.

23) Marketers see a 19% increase in sales soon after personalizing their web experience

24) 94% of marketing professionals said personalization is extremely important because they want to meet current marketing objectives

25) Probably personalized display ads have 10 times more CTR than traditional display ads

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